The Marketing & Communications Workshop
The Marketing & Communications Workshop will feature brief presentations from:
· Willett Marketing will focus on using social media, collecting data, ticketing and developing promotional partnerships. Managing Partner and Maldon resident Rosalind Willett’s Melbourne-based agency works in sponsorship activation and other marketing for clients ranging from the Bank of Melbourne to the RCC and Theatre Works
· Anne Henshall until recently ran marketing at Capital Theatres and Events in Bendigo and prior to that was Chief of Staff at the Bendigo Advertiser. Anne will present ideas for working with host venues, presenters and partners to market to potential audiences and attendees. She will also discuss her experience with working to promote projects with multiple stakeholders including funders, donors, creative staff and presenters.
· Sian Gard is the ABC Chief Of Staff in Bendigo. Sian will provide insights from the inside: how to communicate effectively with the media and encourage coverage of cultural activities by regional and metropolitan media in an era of 24-hour news cycles, peer-based social media and citizen journalists
Following the presentations, attendees will collaborate in small groups to develop marketing campaigns, ask questions and exchange ideas. Some campaigns will selected for presentation and critique by the panel and other workshop attendees. Sample materials such as media release formats and “tips and tricks” will be provided to attendees. Members of the RCC team, Dja Dja Wurrung Clans Aboriginal Corporation and cultural and communications staff from the participating municipalities will be on hand to participate in discussions.
The Phee Broadway Theatre is a wheelchair accessible venue.
Risk Assessment & Event Management Workshop
Production Management and Risk Assessment should not limit or frustrate creativity as a result of have to address the ever-increasing need compliance with statutory regulations. Quite the reverse this process can provide a structured framework for thinking through how a performance, exhibition, festival or other cultural event comes together in a way that’s creatively satisfying as well as safe for artists, technicians and attendees.
Presented by the RCC’s Operations Manager Kelly Harrington, this workshop will guide attendees through what might seem to be an overwhelming amount of paperwork, particularly for people creating a new initiative from the ground up. Kelly will present a model for event planning, stakeholder liaison, site maps, scheduling, traffic plans, permit and other applications, procedures risk management, insurance and General resourcing (staffing, suppliers, volunteers etc). The presentation will be followed by a Q & A session so feel free to bring your experiences and questions to contribute to the discussion.
Sample materials such as an event plan format will be provided to attendees. Members of the RCC team and event staff from the RCC’s participating municipalities will be on hand to participate in discussions.